Home-grown software and web developer SpireMedia is no more. Or at least don’t call it that anymore. The Denver company changed its name to Spire Digital and launched its .
“Essentially, the change is because the term ‘media’ became antiquated for what we do and it became confusing to our clients and the industry as a whole,” said founder Michael Gellman.
A lot of time and thought went into the change, as evident from the new signage on its River North Art District headquarters that went up last month. Gellman said the company also spent about $200,000 to update the brand.
As Gellman , “we noticed that something most definitely did not feel fresh. It was the term media,” he wrote.
The company started in 1998 at a time when CDs and DVDs were in their heyday. But today, the company delves deep into building digital products like websites for the , or apps for .
“Media has lots of meanings, but digital product development isn’t one of them. As for multimedia, it’s now more commonly used to describe papier-mâché collages with flashing lights and a soundtrack than strategic consulting or software innovation,” he said.
Hence the new name. And ! (It coincides with .)
Spire Digital, which employs 45 people, is one of those tech companies that . Literally. Employee perks include unlimited time off, free beer, profit sharing and 100 percent employee-paid medical coverage (and yes, ).
