After 36 years, Colorado Springs-based Chefs Catalog will shut down in early 2016.
The decision was made by Target, which and Cooking.com — another company it will close — in 2013. About 180 workers in Colorado and California will lose their jobs.
“As part of Target’s ongoing efforts to transform our business and put us on a clear path to sustained growth, we continually evaluate our work to ensure it best meets the needs of our guests,” said Molly Snyder, a Target spokeswoman. “This sometimes means taking a hard look at aspects of our business that may no longer align with the company’s direction.”
She said buying the cooking-related companies helped Target build its recipe portal and analyze how customers responded to different brands.
“Target’s digital business has strengthened and grown, but as the company’s priorities evolved, Chefs Catalog and Cooking.com no longer aligned with the broader strategy,” she said. “Additionally, the results of these businesses did not meet our expectations.”
Chefs Catalog will continue to sell cookware, cutlery and other kitchen tools online through the holidays. The business will wind down early next year, she said.
Tamara Chuang: tchuang@denverpost.com or visit dpo.st/tamara
