Nuggets’ Will Barton modeling his new “Protect the Family” clothing line. (Photo by Christopher Dempsey/The Denver Post)
WASHINGTON — When it was all pulled together in the Nuggets’ locker after the game, Will Barton was decked head-to-toe in “Protect the Family” gear.
Haven’t heard of it? You will.
He’s betting on it.
Barton’s big day was not confined to scoring 15 points in a Nuggets’ victory over Washington on Thursday night. His day was jam-packed as he officially opened a store of “Protect the Family” gear in Waverly, a neighborhood in the Northern District of Baltimore.
Here’s how his day went: Morning meetings and walkthroughs in preparation for the Wizards game. Then he and teammate J.J. Hickson headed to Baltimore for the grand opening of the store, the PTF Flagship Store. After all that could be done there was done, the duo high-tailed it back to downtown D.C. for the game.
Barton in his new “Protect the Family” jacket. (Photo by Christopher Dempsey/The Denver Post)
“It was a long day,” Barton said.
But, no doubt, a good one.
In this era of branding and athletes stretching into ventures beyond their sport, Barton is poised to capitalize on his growing fame. He’s had a breakout season on the court so far, and he’s hoping to do the same in the clothing industry.
“We’re selling merchandise like hats, sweat suits, jackets, all kinds of good stuff,” said Barton, whose line can also be bought at www.ptfbrand.com. “My boy J.J. Hickson came down and showed his support, he’s a protector. We came back for the game, did my thing, we got the win and that’s all that matters. A good day for me.”
Follow Chris Dempsey on Twitter @dempseypost or email him at cdempsey@denverpost.com
