Noted: More people are not just paying for internet-based video like Netflix, they’re subscribing to multiple services, according to a , a market research firm.
Parks breaks the numbers down like this: 63 percent of U.S. broadband households subscribe to an “over-the-top” video service like Netflix.
Of those, nearly half subscribe to two or more services. Parks puts the number at 31 percent of broadband households paying for multiple services. The two most popular services are Netflix and Amazon Video, and 12 percent of broadband users subscribe to both, according to Parks.
Parks also estimates that these broadband households pay an average of $7.95 per month on over-the-top video services. That’s four cents below minimum plans for Netflix and Hulu, two of the cheapest internet video services around. There are cheaper options — a month, while . But there has also been a rise in higher-priced streaming video services, including Sling TV, which starts at $20 a month, and the new AT&T DirecTV Now, which has a .
Broadband users are instead, Parks shared, spending more to rent movies on demand or buy movies online. In total, broadband users spent $29 on video entertainment that includes renting and buying videos online, and subscribing to internet TV services.The $29 does not include what households spend on regular cable and satellite TV and internet bills. Satellite and cable TV subscribers spend a lot more per month. According to from September, the average customer spent $148.47 per month on a mix of TV, internet and voice services. Dish Network recently reported that its a month on satellite TV.
“I think that the advent of DIRECTV Now and the other online TV services will drive more viewing to online sources,” said Brett Sappington, Parks senior director of research. “Traditional pay-TV will feel the greatest effect of this shift.”
