Elway had steaks. Manning was Now, Von Miller is the Broncos’ frozen pie guy.
That’s right: Super Bowl 50’s Most Valuable Player—has come out for DiGiornio, the decidedly pizza company, as Most Valuable Pizza in a new ad.
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If you thought that joke was lame, the spot (called “Rise to the Occasion” — get it?) fairs a bit better, casting Miller alongside LMFAO’s Redfoo as over-zealous pizza party hosts. The ad is typically #ontrend for millennial marketing, checking all the boxes for—self-awareness, “rapping” (“Oh they want the crust, want the sauce, want the pep on top / be careful, it’s bubbin’ hot”)—and slice-on-your sleeve dedication to—pizza — which ranks somewhere between “puppies” and “laughing” on most humans’ top ten lists — in its exuberantly dumb four-minute runtime.
To be honest, Miller doesn’t do all that much—here save for rock a pizza bolo tie, dance a little and rap a—confusing line about being an “MVPPPPPPPPPP” (“Most Valuable Party Person Posting Pictures About this Pizza I’m About To Eat,” which, yeah, we know doesn’t add up. The less time you spend worrying about it, the better.) —But if you’re a Broncos product-placement completionist, you—know what you have to do.
Feast your eyes on “Rise to the Occasion” below.
