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People wait in line for a Best Buy store to open for a Black Friday sale on Thanksgiving Day, Thursday, Nov. 23, 2017, in Overland Park, Kan. Shoppers are hitting the stores on Thanksgiving as retailers under pressure look for ways to poach shoppers from their rivals.

People look at Apple products as they shop a Black Friday sale at a Best Buy store on Thanksgiving Day, Thursday, Nov. 23, 2017, in Overland Park, Kan. Shoppers are hitting the stores on Thanksgiving as retailers under pressure look for ways to poach shoppers from their rivals.

Holiday shoppers begin to pour into Best Buy to get an early start to the Black Friday sale at Chimney Rock Shopping Center, Thursday, Nov. 23, 2017, in Odessa, Texas.

Holiday shoppers wait in line on Thanksgiving for the holiday bargains at the JCPenny store at the Glendale Galleria in Glendale, Calif., Thursday, Nov. 23, 2017. Shoppers are hitting the stores on Thanksgiving as retailers under pressure look for ways to poach shoppers from their rivals. As the holiday shopping season officially kicked off, retailers are counting on a lift from a better economy.

People wait in line for a Best Buy store to open for a Black Friday sale on Thanksgiving Day, Thursday, Nov. 23, 2017, in Overland Park, Kan. Shoppers are hitting the stores on Thanksgiving as retailers under pressure look for ways to poach shoppers from their rivals.

People enter Macy's department store to start shopping on "Black Friday" on Nov. 23, 2017 in New York City. Black Friday starts earlier in the season on Thanksgiving Day instead of the Friday after.

Jason Disy, the general manager at Target in Keene, N.H., gives an informational safety speech to holiday shoppers in line waiting to get the deals in advance of Black Friday, Thursday, Nov. 23, 2017.

People shop at Macy's department store on "Black Friday" on Nov. 23, 2017 in New York City. Black Friday starts earlier in the season on Thanksgiving Day instead of the Friday after.

People shop at Macy's department store on "Black Friday" on Nov. 23, 2017 in New York City. Black Friday starts earlier in the season on Thanksgiving Day instead of the Friday after.

Holiday shoppers create aisle traffic at Best Buy during an early start to the Black Friday sale at Chimney Rock Shopping Center, Thursday, Nov. 23, 2017, in Odessa, Texas.

Thanksgiving holiday shoppers wait in a check out line at the JCPenny store in Glendale, Calif., Thursday, Nov. 23, 2017. Shoppers are hitting the stores on Thanksgiving as retailers under pressure look for ways to poach shoppers from their rivals. As the holiday shopping season officially kicked off, retailers are counting on a lift from a better economy.

Macy's Herald Square flagship opens doors on Thanksgiving Day for thousands of early Black Friday shoppers on Thursday, Nov. 23, 2017, in New York. Shoppers are hitting the stores on Thanksgiving as retailers under pressure look for ways to poach shoppers from their rivals. At Macy's it was the deals like cosmetic and perfume sets from $10 to $20 as well as 40 percent off on boots and shoes that drew attention.

People enter a Best Buy store as it opened for a Black Friday sale on Thanksgiving Day, Thursday, Nov. 23, 2017, in Overland Park, Kan. Shoppers are hitting the stores on Thanksgiving as retailers under pressure look for ways to poach shoppers from their rivals.

People shop at Macy's department store in 2017 in New York City.

Jane Sousie, of Hinsdale, N.H., waits in line to buy a TV with her son and his friend at the Target in Keene, N.H., Thursday, Nov. 23, 2017.

People wait to pay for televisions as they shop a Black Friday sale at a Best Buy store on Thanksgiving Day, Thursday, Nov. 23, 2017, in Overland Park, Kan. Shoppers are hitting the stores on Thanksgiving as retailers under pressure look for ways to poach shoppers from their rivals.

People shop at Macy's department store on "Black Friday" on Nov. 23, 2017 in New York City. Black Friday starts earlier in the season on Thanksgiving Day instead of the Friday after.

People shop at Macy's department store on "Black Friday" on Nov. 23, 2017 in New York City. Black Friday starts earlier in the season on Thanksgiving Day instead of the Friday after.

Shoppers pass a promotional sign for 'Black Friday' sales discounts on Oxford Street in London, on Nov. 23, 2017. Black Friday is a sales offer originating from the US where retailers slash prices on the day after the Thanksgiving holiday. In the UK it is used as a marketing device to entice Christmas shoppers with the discounts at stores often lasting for a week.

Shoppers pass a promotional sign for 'Black Friday' sales discounts on Oxford Street in London, on Nov. 23, 2017. Black Friday is a sales offer originating from the US where retailers slash prices on the day after the Thanksgiving holiday. In the UK it is used as a marketing device to entice Christmas shoppers with the discounts at stores often lasting for a week.

Shoppers carry their purchases in bags as they walk along Oxford Street in London, on Nov. 23, 2017. Black Friday is a sales offer originating from the US where retailers slash prices on the day after the Thanksgiving holiday. In the UK it is used as a marketing device to entice Christmas shoppers with the discounts at stores often lasting for a week.

Shoppers pass a promotional sign for 'Black Friday' sales discounts as they exit a retail store on Oxford Street in London, on Nov. 23, 2017. Black Friday is a sales offer originating from the US where retailers slash prices on the day after the Thanksgiving holiday. In the UK it is used as a marketing device to entice Christmas shoppers with the discounts at stores often lasting for a week.