Long before buyers scramble to grab that last bunch of roses at the grocery store or flower shop first thing on Wednesday morning, Denver’s wholesale florists will have scrambled for days to get them there.
This isn’t the first Valentine’s Day rush for Amato Wholesale Florist in north Denver. Amato broke into the wholesale business in January 1974. (The company started as a carnation grower in 1958.) It ships flowers across Colorado, but also to Kansas, Wyoming and Nebraska.
President and CEO Heather Weickum was born in that first year. She grew up roller skating on the warehouse’s concrete floors after hours. Her father was a co-founder and eventually became the sole owner of the business.
“This place was my only sibling growing up,” she said.
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