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Running USA looking for ways to connect with Gen Z, young millennials

Industry trade group meets in Denver at “watershed moment” for sport

BOULDER CO-May 30:Travis Payeur, left, Julie ...
Travis Payeur, left, Julie Wilson, Megan Alexander, and Cole Alexander, finish their race at the 2022 Bolder Boulder 10K. American race organizers are concerned because 20-something runners aren’t coming into the sport as fast as older runners leave it. (Cliff Grassmick, Daily Camera)
DENVER, CO - JANUARY 13 : Denver Post's John Meyer on Monday, January 13, 2014.  (Photo By Cyrus McCrimmon/The Denver Post)
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America's running event industry faces a "watershed moment" that threatens its future because of habits and attitudes held by Gen Z and young millennials, according to conclusions drawn from a survey commissioned by Running USA, an industry trade association.
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