Sunset Amphitheater has been renamed Ford Amphitheater, thanks to a multimillion-dollar sponsorship deal announced Tuesday.
Owned and built by businessman JW Roth, the $90 million music venue in Colorado Springs is set to open with Aug. 9-11 concerts by Colorado pop-rock act OneRepublic. Additional shows set for this year include The Beach Boys (Aug. 16), Lauren Daigle (Aug. 23), John Fogerty (Aug. 27) and For King + Country (Sept. 29), among others.
“We are all just thrilled with this landmark ten-year, multi-million-dollar agreement and look forward to opening the gates to Ford Amphitheater in 66 days,” Roth said in a press statement. “… “A world-class amphitheater deserves a world-class name, and no name is more iconic than Ford.”
A publicist declined to comment on the value of the deal, but said Colorado Ford dealerships are behind the naming-rights agreement at the 8,000-capacity, luxury-branded venue, which is being run and booked by Roth’s Venu company and mega-promoter AEG Presents Rocky Mountains.
The Amphitheater is part of a larger entertainment campus owned by Notes Live, which is also building a national network of venues with high-end food and liquor options, Roth said, with outposts in Colorado Springs; Gainesville, Fla.; Oklahoma, Tennessee and Texas.
