On Monday, March 31, Loveland Ski Area announced that season passes for the 2025-26 ski season will start at the same price point as last year.
The decision bucks an ski industry-wide trend of passes increasing.
Both the Epic Pass and the Ikon Pass launched at historically high prices ahead of the 2025-26 season.
The Epic Pass started at $1,051, a 7% increase from last year and a new high for Vail Resorts. The Keystone Plus Pass launch price was raised from $390 in 2024 to $418 in 2025. The Ikon Pass saw an $80 increase from when it went on sale for the first time last year. At a price point of $1,329, this year marks the highest early-bird price in the history of the Ikon Pass.
In comparison, Loveland will offer adult season passes for $599 or $549 for renewal. Young adult passes will cost $409 for first-time buyers, a child pass will cost $199 and a senior pass will also cost $199.
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