Big 12 social media takes on Saban, Sankey and Petitti in crafted strategy

Getting your player ready...

The conference's account on the social media platform X is not afraid to clap back on inaccuracies or questionable narratives.

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The strategy behind the Big 12’s sharp, witty social media account: “We know who we are and who we aren’t”

The handle @Big12Conference is never afraid to clap back and get spicy

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