The Broncos made their Russell Wilson go away. Now the Penner Sports Group can help Dick Monfort lay his worst-ever signing to Russ.
Kris Bryant’s last at-bat in Rockies pinstripes happened a year ago this past Sunday. April 12, 2025. Haven’t seen him since.
“Hey, look, I get it — baseball is a business,” Bryant’s father Mike told me during a short conversation last spring. “They want (Kris) hitting 40 home runs and hitting .300 … you got your Todd Heltons for that, and you’ve got your other guys. Kris is happy. When it’s all said and done, (Denver fans are) going to look back on Kris favorably.”
As a person? Without a doubt.
As a contract? As an investment? No chance.
Which is where the Broncos enter the picture, riding to the rescue on The Penner Sports Group, fronted by Broncos owners Carrie Walton Penner and husband Greg Penner, now possesses a 40% stake in the Rockies. As reported by The Post’s Patrick Saunders last Friday, the Walton-Penners are the largest minority investors for Colorado’s Major League Baseball team, topped only by the Monfort family, who retain team control.
The Broncos needed leadership and money to get out of the darkness and back into the AFC Championship Game. The Rockies need … well, everything. But more money and better leadership would be two welcome steps in the right direction.
Because, lest we forget, the Broncos had to bottom out before starting their three-year climb. The Penners and Waltons went all-in on Russell Wilson. They got a 5-12 train wreck in 2022 to show for it, all while fans counted down the play clock. At home.
Sean Payton wanted to wash his hands of Russ, who was clearly toast. So the Broncos ate $85 million in dead cap money over the ’24 and ’25 seasons for cutting Wilson, the kind of hit that’s supposed to punish a franchise for its free-spending folly.
Only a funny thing happened: The Broncos got better. Much, much, much better. And fast. Bo Nix hit. Nik Bonitto hit. Jonathon Cooper hit. Quinn Meinerz hit. Brandon Jones hit. Talanoa Hufanga hit anything within six feet of him. A lot of shrewd drafting, a pinch of smart free-agent signings and good coaching hoisted the Broncos from outhouse to penthouse.
The road is longer for the Rockies, who’ve lost 100 or more games for three straight seasons and will flirt with a fourth. The NFL is designed for parity, competitive socialism at its finest. Major League Baseball is the last of the major North American sports leagues without a salary cap.
But the Broncos couldn’t move forward until they chucked Wilson’s contract overboard and let Payton build a roster in his image.
And any hope for a new dawn in LoDo, any tailwind that pushes the Rockies forward, starts with getting Bryant’s seven-year, $182-million contract off the stinkin’ books. And as quickly as possible.
Not his fault, mind you. Nice guy. Amazing dude. Bryant’s spirit, like his smile, was always willing. His body, alas, had other ideas.
Since signing with the Rockies in March 2022, KB23 has played in only 170 games over the first four years of his deal. In what’s amounted to basically a full season of stats over the last 48 months, KB’s Colorado line to date is 632 at-bats, 29 doubles, 17 home runs, 61 RBI, a .244 batting average and a .695 OPS.
In other words, for $26 million per season, the Rockies have gotten 42 games a year of (.244 career batting average, .695 career OPS) in the middle of the order.
The surface takeaway from the Walton-Penner family’s investment was that all that sweet Walmart dough would wipe away debt. Most MLB clubs lost some serious change with the collapse of regional sports networks — the Rox reportedly collected at least $57 million from AT&T SportsNet in 2023, the last season of their old TV contract.
Given inflation, the U.S. Bureau of Labor Statistics says that $57 million in March 2023 would’ve been worth $58.98 million in March 2024, $60.39 million in March 2025; and $62.4 million in March 2026.
That’s an estimated $181.7 million shortfall for the Monforts, even before factoring in returns from the direct-to-consumer/subscriber model. You need cash to patch the wound and stop the bleeding.
The other purple elephant in the Monforts’ room, of course, is Bryant, a deal that’s aging the way
A bad idea at the time looks even worse now. Counting this season’s salary, the Rox still owe Bryant, now 34, another $81 million through the end of the 2028 season.
Word leaked that Bryant was signing with Colorado the same day that Wilson was introduced as the new QB savior of the Broncos in Dove Valley — March 16, 2022, a date that will forever live in Front Range infamy.
The Waltons and Penners quickly saw the error of their ways, although it helped that NFL contracts aren’t guaranteed beyond the signing bonus. MLB deals are. Bryant is repped by Scott Boras, and baseball divorces aren’t cheap. An injury settlement feels like the most logical path at this point. Which is why it’s also not hard to picture the Monforts asking Walton-Penner and her husband if they’d like to chip in to help the Rockies get past their version of the Wilson deal.
“It’s just been very frustrating (here),” the elder Bryant told me. “We came in with high expectations for him to really enjoy himself and it was killing him (to not play). Then to listen to the B.S. that goes along, people running their mouths about how he wasn’t worth the contract …
“It’s not like he was trying to play at 80% (health). He was trying to play at 50%. You can’t do that in this game. There’s just too many good pitchers. It’s a brutal game.”
With brutal realities. If the Broncos can make two of the worst deals in Denver sports history go away, that would be almost as impressive as sticking a fork in the Chiefs’ AFC West dynasty.
