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Ski apparel startup leases 10K square feet for LoDo HQ

Halfways hopes to move from its RiNo setup by July 1

Halfdays co-founders Karelle Golda, left, Ariana Ferwerda and Kylie McKinnon pose inside the flagship store in Denver. The ski apparel startup is moving its headquarters from RiNo to LoDo. (Courtesy Halfdays)
Halfdays co-founders Karelle Golda, left, Ariana Ferwerda and Kylie McKinnon pose inside the flagship store in Denver. The ski apparel startup is moving its headquarters from RiNo to LoDo. (Courtesy Halfdays)
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Halfdays has found a new lodge.

The women’s ski and outdoor apparel maker will move its headquarters to 1500 Wynkoop St. in Denver’s LoDo neighborhood.

The RiNo-based business, which was co-founded by Ariana Ferwerda, Kiley McKinnon and Karelle Golda in 2020, signed a five-year lease for 11,000 square feet, Tyler Bray of Malman Real Estate told BusinessDen.

He represented Halfdays in the deal, while Ana Sandomire and Peter Knisley of NAI Shames Makovsky represented the landlord.

Halfdays did not respond to requests for comment from BusinessDen.

Bray said that Halfdays’ roughly 30 employees at 3330 Larimer St. hope to be in the space by July 1. There is a minimal build-out for the space, which he said was formerly occupied by the building owner.

The Halfdays team looked at several other offices downtown before settling on the Saddlery Building at 15th and Wynkoop. Bray said the exposed brick and wooden beam design fit right into the outdoorsy vibe that CEO Ferwerda wants to lean into.

Bray said that Halfdays plans to add upward of 20 employees in the coming years. The company liked the idea of having its own floor and a private elevator, as well as better walkability and parking than in RiNo, he said.

“The RiNo market is interesting because it obviously has seen a ton of new development and office buildings. And we have seen companies leaving LoDo and downtown going to RiNo,” Bray said. “But Halfdays felt that being downtown was better fit.”

Halfdays has been in RiNo for 3½ years and has a lease for about 5,000 square feet there through the end of 2027, Bray said. The company is looking to sublease that space.

Bray originally met Halfdays leadership four years ago through that deal, he said. Early last year, they reached out to him again to look for a new space.

“They had just been growing and growing and said, ‘We’re bursting at the seams. We need more space,’” Bray recalled. “We started touring and found a couple that we liked, and then – boom – the tariffs hit. And as soon as the tariffs hit we had to put everything on pause because there was so much uncertainty.”

The pause was lifted earlier this year, soon after Halfdays raised $10 million in new funding. A favorable lease also helped seal the downtown deal, though Bray didn’t share specifics.

“We’re starting to finally see a little more activity in the downtown market,” he said.

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