Denver-based Brozena Ripley & Partners, a business-to- business marketing firm, will hitch its future to Cincinnati- based HSR Business to Business Inc., the two companies announced Thursday.
HSR’s acquisition of Brozena will create the largest independent business-to-business marketing firm in the country, with 120 employees and revenues of more than $17 million, said Rich ard Segal Jr., chief executive of HSR.
“I came to Denver as a guest and am leaving as a member of the business community,” said Segal.
Brozena Ripley president and co-owner Millard “Rip” Rip ley said a combination offered a faster path to growth for the firm, which counts Johns Manville, Gates Corp. and Metrolist among its clients.
Ripley will continue to oversee operations in Denver. Co- owner Ed Brozena will become a senior vice president at HSR.
HSR plans to hire 30 people over the next year in the Denver market, Segal said, serving what he describes as the “invisible economy.”
The combined firms will have offices in Chicago, Cincinnati and Denver. Financial details of the mostly cash deal were not disclosed.
Staff writer Aldo Svaldi can be reached at 303-954-1410 or asvaldi@denverpost.com.
