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DENVER, CO - DECEMBER 18 :The Denver Post's  Jason Blevins Wednesday, December 18, 2013  (Photo By Cyrus McCrimmon/The Denver Post)
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Getting your player ready...

Isaac Newton was the first to postulate that every action generates an equal and opposite reaction. But it took a cadre of runners from Boulder to squeeze that elemental law into a sneaker. The new line of shoes from Newton Running features a design that takes the energy absorbed from a runner’s impact with the ground and turns it into a forward-propelling motion. Founded by elite runners in Boulder after nearly a decade of research and design – and seven patents – the Newton sneakers hit the market two months ago with the promise of mimicking the advantages of barefoot running. The lightweight, pricey shoes feature a membrane that is stretched by lugs reaching into air chambers in the sole to absorb impact. Newton claims its shoes absorb 25 percent more shock than traditional foam soles. When the so-called “active membrane” retracts as the foot rolls onto its toes, the energy of the impact is converted into forward motion. The shoes require that runners land on the forefoot or midsole as opposed to heel-first landings, a technique long evangelized by barefoot runners.

Get it — Newton offers four models for distance running, racing and training, with prices ranging from $155 to $175. Available through www.newtonrunning.com.

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