LAS VEGAS — DreamWorks Animation SKG chief executive Jeffrey Katzenberg promised a “new era” in moviegoing Tuesday, as Hollywood studios prepared a huge slate of 3-D movies for theaters that are increasingly going digital.
“It is nothing less than the greatest innovation that has happened for all of us in the movie business since the advent of color 70 years ago,” Katzenberg said in an address at ShoWest, a conference in Las Vegas where studios unveil clips and details about upcoming movie lineups.
“Now it’s our chance to deliver something that is far superior than anything that can be done in the home,” he said.
Katzenberg then showed off a 3-D clip of his studio’s March 2009 release, “Monsters vs. Aliens,” in which the U.S. military unleashes a barrage on an alien spaceship as the president fires a few rounds from a handgun, shouting “I’m a brave president!” The presentation came after the announcement of a deal calling for the conversion of 10,000 more theater screens for the digital technology needed to accommodate 3-D.
