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FAIRFIELD, Conn. — General Electric Co. may sell, spin off or seek a partner for its large-appliance unit, ending more than a century in an industry that helped make GE a household name, people familiar with the situation said.

Fairfield, Conn.-based GE, the biggest maker of appliances such as refrigerators and washers for new U.S. homes, hired Goldman Sachs Group Inc. to explore options and conduct an auction, one of the people said. A sale may bring in $5 billion to $8 billion, The Wall Street Journal reported Wednesday.

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