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TOKYO — Hello Kitty, Japan’s ubiquitous ambassador of cute, on Monday was named by Japan’s tourism ministry as its choice to represent the country in China and Hong Kong, two places where she is wildly popular among kids and young women.
Officials hope tapping into that fan base will lead to a bigger flow of tourists into Japan and push the country closer to the goal of attracting 10 million overseas visitors every year under the “Visit Japan” campaign.
Sanrio Co. president Shintaro Tsuji, whose company created the toy cat, called Hello Kitty’s new appointment “an honor.”
