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LOS ANGELES — Hollywood producers and the American Federation of Television and Radio Artists announced a tentative three-year contract deal Wednesday that puts more pressure on the larger Screen Actors Guild union to do the same and avoid a crippling strike.

AFTRA said its deal establishes higher fees for downloaded content and residual payments for ad-supported streams and clips. It also sets a deadline for developing a system for actors to consent to the online use of clips containing their images or voice. “It’s a victory for actors,” said Roberta Reardon, president of the 70,000-member union.

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