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Models show, from left, the Xbox 360 Arcade, the new 60-gigabyte Xbox 360 and the Xbox Elite during a press conference of Microsoft Co. in Tokyo Monday, Sept. 1, 2008. Microsoft on Monday slashed the prices for the Xbox 360 video game consoles in Japan, an intensely competitive market where the U.S. software company has long been struggling against formidable rivals Nintendo and Sony.
Models show, from left, the Xbox 360 Arcade, the new 60-gigabyte Xbox 360 and the Xbox Elite during a press conference of Microsoft Co. in Tokyo Monday, Sept. 1, 2008. Microsoft on Monday slashed the prices for the Xbox 360 video game consoles in Japan, an intensely competitive market where the U.S. software company has long been struggling against formidable rivals Nintendo and Sony.
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Getting your player ready...

NEW YORK — Microsoft is cutting the price of its Xbox 360 gaming console beginning Friday, with the cheapest version selling for $200, making it less expensive than the Nintendo Wii, which retails for $250. The Xbox 360 Arcade version had been selling for $280.

Microsoft, which slashed the prices of the console in Japan on Monday, said the 60- gigabyte version of the console will now sell for $300, down from $350, and the high-end “Elite” 360 will go for $400, down from $450.

Sony’s 80-gigabyte PlayStation 3 console, which includes a Blu-ray player, sells for $400. Sony had cut the price of that console in July. The company has said there are no plans this year to slash the price further. In fact, Sony seems to be focusing on the higher-end gaming market, planning a limited- edition 160-gigabyte version of the PS3 for later this year. The console, bundled with a game, will sell for $500. The Associated Press

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