Getting your player ready...
NEW YORK — U.S. automakers, the single largest category of advertisers, cut their ad spending 18 percent in the second quarter compared with 2007, continuing to spill Detroit’s troubles onto Madison Avenue, industry figures released Wednesday show.
Domestic automakers spent $1.37 billion on advertising in the second quarter compared with $1.67 billion in the same quarter a year ago, TNS Media Intelligence in New York said.
Second-quarter spending was 11 percent lower than the most recent quarterly peak of $1.54 billion, which U.S automakers reached in the fourth quarter of 2005.
