NEW YORK — Consumers said they respond to stores that offer the service and selection they want — and not just discounts — even as they cut their spending this winter, retail industry experts said Tuesday.
On the third day of the four-day National Retail Federation conference, retailers discussed how to survive amid a consumer spending drop-off and continuing weak economy.
Fewer retailers have been attending the conference than last year, but the 10 percent drop — to more than 16,000 participants so far — is offset partly by steady foot traffic in the exhibition hall.
In one session, John Rittenhouse, chairman and founder of consulting firm Cavallino, said a shopping survey underwritten by his firm found that price was more important than selection to most shoppers.
But consumers also said what mattered most was stores carrying what they promised and having low everyday prices, helpful sales people and a friendly return policy.
Less important were the very things many retailers have focused on in recent months: discount coupons, loyalty programs, contests and layaway programs.
