Wal-Mart is stepping up the competition to draw cost-conscious shoppers, promising that store-brand products will be tastier, smell better and look more attractive.
The world’s largest retailer outlined plans Monday to reformulate hundreds of items in the Great Value store brand that it says is the country’s biggest food brand by both sales and volume.
Wal-Mart is also introducing nearly 100 new products such as fat-free caramel swirl ice cream and thin-crust pizza as it tries to better compete with national brands.
“We don’t feel we are messing with success; we are enhancing our success,” said Andrea Thomas, Wal-Mart senior vice president of private brands.
The company declined to disclose sales figures for the Great Value line. The Associated Press
