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NEW YORK — For months, young fashionistas have been feverish over today’s opening of an outpost of successful British fast- fashion retailer Topshop in Manhattan’s SoHo neighborhood.
The newest participant in the invasion of affordable chains such as Zara, Mango and H&M, Topshop has won raves for its cheap-chic clothes. Like other fast-fashion retailers, most based abroad, it thrives on bringing fashion to stores quicker and cheaper than mainstream retailers have.
The strategy seems to be muting the worst effects of the recession. The largest of the newcomers — Zara’s Madrid-based owner, Inditex — is even threatening Gap Inc.’s status as the world’s largest apparel retailer.
