LOUISVILLE, Ky. — Would KGC ever have the same ring? In a culinary gambit backed by buckets of big money, KFC is hoping to replicate its founder’s recipe for success with the national introduction of Kentucky Grilled Chicken.
This week’s rollout is KFC’s most ambitious attempt to win over health-conscious customers as the chain known worldwide for fried chicken tries to reinvigorate lackluster U.S. sales.
KFC president Roger Eaton says he spent years as part of the team tinkering with a grilled alternative, and the rollout follows KFC’s longest market test ever. It will be backed by a marketing blitz.
KFC’s slow-grilled chicken drew strong reviews from the lunchtime crowd Monday at a KFC restaurant in Louisville, the chain’s hometown. One customer proclaimed grilled better than fried. The Associated Press; AP photo
