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Luxury cars in the U.S. have never been cheaper. General Motors knocked an average of $6,724 off the price of Cadillacs last month, BMW discounted cars by $5,234 and Daimler sweetened the purchase of a Mercedes-Benz by $4,697, according to , a Santa Monica, Cal if.-based auto-data provider.
Overall, incentives on luxury cars in March jumped 45 percent from a year ago.
“It’s ‘buy low’ time, almost across the board,” said Jack Nerad, executive market analyst for Kelley Blue Book in Irvine, Calif., which tracks vehicle pricing. “We’re seeing brands that had not discounted as much, really doing so now.”
Carmakers added cash rebates, low-interest loans and discounted leases to revive the luxury car market.
