NEW YORK — In a big break for online shoppers, Web retailers generally don’t have to charge sales taxes in states where they lack a store or some other physical presence.
Increasingly, states aching under the weight of the recession are seeking a way around that rule. Because companies such as Inc. get help drumming up sales from online affiliates — people who link to products on their blogs, promote Web shopping deals and offer coupons — several states say the Internet retailers should charge sales taxes in states where those affiliates are based.
The financial benefits might not be quite what states anticipate, though. Rather than gearing up to collect taxes, Amazon and other Web retailers are simply shutting down their affiliate marketing programs. As the small businesses that participate in these programs get cut off, a state could lose tax revenue.
A look at what the affiliates do helps explain why. They’re just one of several methods that e-commerce companies have for driving visitors to their websites, so nixing them is not necessarily a big loss for the companies.
It’s a far bigger deal to people such as Rich Owings. By running websites like from his home in Asheville, N.C., Owings serves as an affiliate for Amazon and other companies. Owings, 53, spends most of his time reviewing Global Positioning System gadgets and covering industry news. He links to navigation products on Amazon’s site, and if his readers buy one, he gets a commission.
Owings estimates he brought in about $80,000 in affiliate revenue from various companies in 2008, about $50,000 of which came from Amazon. After Amazon recently shuttered its North Carolina affiliate program in response to that state’s attempt to collect sales taxes, Owings said he was thinking about heading elsewhere to run the business.
