Quietly, almost imperceptibly, the last of the government-issued coupons toward the purchase of a digital television converter box expired Monday.
After months of hand-wringing over the switch to all-digital TV signals and cries from Congress and the White House to delay the transition by four months because the country was unprepared, Americans managed to redeem just over half of the 64.1 million coupons that were distributed, federal records show.
On Monday, the final 200,000 coupons mailed by the National Telecommunications and Information Administration in mid-August weren’t worth the plastic they were printed on, hitting the 90-day expiration date.
“The DTV coupon program was a tremendous success,” NTIA Administrator Lawrence Strickling said. “It educated millions of Americans about how to prepare for the transition and helped millions of households with the cost of purchasing a converter box.”
Colorado ranked among the top states, with a 56 percent redemption rate — roughly 502,000 coupons of 896,000 issued, records show.
Redemption rates are somewhat misleading, as the agency counts coupons redistributed to a different consumer after they had expired unused.
The agency did not know how many coupon requests came in after the deadline in August. Also unclear is the number of households that still haven’t upgraded for the transition.
With about $1.8 billion in funding to help Americans ready for the transition by offering $40 toward the purchase of a converter box, more than $500 million remained unused, according to rough estimates.
Some states had poor redemption rates — Hawaii ranked lowest at 40 percent — while Iowans were tops, with a 64 percent redemption rate.
Barring any congressional mandate, unused funds will return to the general fund. People still in need of converter boxes will be on their own.
Store shelves are largely devoid of the boxes, leaving anyone with an analog TV set with few choices.
“Sales have dramatically dropped since the spring,” Wal-Mart spokeswoman Melissa O’Brien said. “We’ll have a few converter boxes at the stores and some online, but the big need has largely passed.”
The coupon program ran through a variety of problems, the worst when coupons expired and consumers weren’t allowed to acquire replacements. That changed in March when consumers were allowed to reapply.
A coupon-request backlog spurred Congress to move a Feb. 17 date for stations to go digital to June 12.
David Migoya: 303-954-1506 or dmigoya@denverpost.com
