Altitude deserves blocking foul
We’ve become accustomed to TV advertising invading professional sports events. “This kickoff is brought to you by . . .”
But Altitude Sports has crossed the commercial line with its quick, automated, full- screen visual hits during Nuggets games.
In recent contests, the label of a sports bar/restaurant has occasionally blocked the screen during the first half, while the second-half label has been turned over to a vehicle manufacturer.
Normally, such images, arriving on the screen with gentle “swooshes,” stay just long enough to be irritating.
But during Tuesday’s exciting, controversial Nuggets-Bulls clash, the automatic images were more than irritating at times during the final minutes. They briefly interrupted the tense action on the court.
