Aspen is hoping to make a big impression with the 17,000 people expected to attend the ski industry’s largest sales show of the year later this month in Denver. The ESPN Winter X Games at Buttermilk will be broadcast live on a 26-by-26-foot screen erected in Denver’s Skyline Park, just off the 16th Street Mall. The X Games coincide with the Snow Show held by SnowSports Industries of America, Jan. 28-31.
Aspen Skiing Co. is teaming with the city of Denver and Comcast Cable to provide the big screen, according to Jeanne Mackowski, Aspen Skiing vice president of marketing. The park can hold about 2,500 people in tiered seating.
The screening of the games will be part of “The World’s Largest Après Ski + Ride Party,” presented by The Denver Post.
Aspen Skiing wants to showcase the X Games at the SIA show because it will bring together so many people from the industry, Mackowski said Monday. The show is for ski and snowboard equipment manufacturers and retailers, so it’s a captive audience for the X Games. Aspen Times; photo by RJ Sangosti, The Denver Post
