PHILADELPHIA — Satellite-TV rivals DirecTV and Douglas County-based Dish Network said Monday that they are banding together to sell interactive TV advertising nationally. Such ads let people use their remote controls to request information about products.
This comes after DirecTV and Dish dropped lawsuits accusing each other of false advertising. Now by teaming up, the companies will let advertisers buy commercials as long as 15 minutes on dedicated channels on both satellite-TV systems. Interactive applications on the channels will let viewers request brochures and product samples, enter sweepstakes or view photos of products.
DirecTV and Dish already offer dedicated channels that showcase advertisers. Combined, they reach more than 30 million U.S. households.
