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CLAYTON, Mo. — Panera Bread Co. is asking customers at a new restaurant to pay what they want.
The national bakery and restaurant chain launched a new nonprofit store here this week that has the same menu as its other 1,400 locations. But the prices are a little different — there aren’t any. Customers are told to donate what they want for a meal, whether it’s the full suggested price, a penny or $100.
The pilot restaurant is run by a nonprofit foundation. If it can sustain itself financially, Panera will expand the model across the country.
