Dallas-based Southwest Airlines is wrapping its arms around Denver by wrapping pictures of its Denver-based employees around the interiors of all 17 jetways.
The vinyl wraps — with 26 panels per jetway — feature 35 employees smiling and spreading the love.
“This effort is meant to highlight our employees in yet another fun, creative way greeting customers traveling to and from DIA as they board and deplane,” said Southwest spokesman Chris Mainz. “This is the first time that we’ve ever done anything like this in any of our airports. This will complement our recently launched Denver-specific advertising efforts featuring all of the ways Southwest Airlines is dedicated to Denver.”
But does this latest campaign also serve as an in-your-face to competing airlines Frontier and United?
“It’s more about getting in front of our customers to tell our story and show our fun, unique personality, and what better way to do it than by featuring our employees?” Mainz said.
Cowboy up.
A host of 150 prominent Denver business types, who call themselves the Denver Rustlers, are rounding up and heading out to Pueblo on Aug. 31 to support the junior livestock sale at the Colorado State Fair.
Over the years, the Rustlers have raised more than $1 million for the critter sale that helps Colorado youngsters earn money for their college educations.
This year’s cowboys and cowgirls include Mayor John Hickenlooper, Republican gubernatorial candidate Dan Maes, Gov. Bill Ritter, U.S. Sens. Mark Udall and Michael Bennet, U.S. Senate candidate Ken Buck, state Treasurer Cary Kennedy, Colorado Secretary of State Bernie Buescher, Larry Mizel, David Mandarich, Tim Schultz, Dick and Eddie Robinson, Rick Sapkin, Mike Stratton, Greg Kolomitz, David Kenney, Dennis Gallagher, state Attorney General John Suthers, Steve Farber, Cole Finegan, Frances and Monica Owens, Gary Levine and Frances Koncilja.
The Rustlers rendezvous at Del Frisco’s for lunch before saddling up (if you can saddle up on a bus) and moving out to Pueblo. More info: .
Tebow time.
Now that rookie Broncos quarterback Tim Tebow has practically been deified in these parts, Gainesville, Fla.-based TitletownT’s is bringing its “I Heart T Bow” T-shirts to the Denver Merchandise Mart’s 2010 Gift, Home & Jewelry Show on Saturday through Monday.
TitletownT’s owner Lori Evans has loaded up a semi-truck full of the women’s T-shirts to sell to Colorado retailers.
The shirt features a logo with an I, a heart, a T and a bow in navy and orange. The “I Heart T Bow” logo is available on shirts, bags, ski caps, scarves, hats, bracelets and silicone bands. More info: .
TV time.
“The Price is Right” is holding auditions for Colorado contestants from noon to 3 p.m. Aug. 26 at the Fortune Valley Hotel & Casino, 321 Gregory St., Central City. Applications at .
EAVESDROPPING
A woman at Elway’s Cherry Creek:
“I’m very good with my dogs. I’m just not very good with husbands.”
Penny Parker’s column appears Tuesday, Thursday, Friday and Sunday. Listen to her on the Caplis and Silverman radio show between 4 and 5 p.m. Fridays on KHOW-AM (630). Call her at 303-954-5224 or e-mail pparker@denverpost.com.
