Getting your player ready...
DETROIT — The star of “Home Improvement” and the “Toy Story” movies is becoming a pitchman for Chevrolet.
General Motors Co. says Tim Allen will be a spokesman for the brand and will star in a series of TV ads for the 2011 Chevrolet Cruze that begin airing Tuesday.
Allen, 57, is best known for playing a tool buff in the TV series “Home Improvement.” He was also the voice of Buzz Lightyear in the “Toy Story” trilogy.
The Cruze ads will feature voice- over from Allen and will offer comparisons of the Cruze with competitor models. The Cruze, a compact sedan, is a key vehicle for GM as it aims to compete in the small-car segment. That segment is dominated by such competitors as the Honda Civic and the Toyota Corolla. The Associated Press
