NEW YORK — Pepsi is back in the game. The soft-drink brand will advertise during next year’s Super Bowl, at Cowboys Stadium in Arlington, Texas, after sitting out this year for the first time in more than two decades.
Pepsi said Wednesday it will air three ads created by fans for its Pepsi Max brand. The company has been marketing its no-calorie version of namesake Pepsi to counteract Coca-Cola’s fast- growing Coke Zero.
This year, Pepsi skipped the world’s biggest advertising spectacle, opting to shift spending to its “Pepsi Refresh Project” for community projects.
Pepsi also plans once again to advertise snack brand Doritos and for a fifth year will air ads created by fans. The company will air six 30-second ads total, three for each brand. The Associated Press
