NEW YORK — Donald Trump is betting his name will boost the value of his golf courses, even as the premium for his brand declines on condo properties and ratings slide on his show, “The Apprentice.”
Trump has acquired nine golf properties in the U.S., four since 2008, after mostly steering clear of using his own money to buy real estate since 2005. In July, he started building a $1.15 billion luxury golf course and resort in Scotland.
Trump says putting his name on the courses increases membership sales and the fees he can charge.
But the Trump name hasn’t prevented the failure of real-estate developments in Florida and Mexico, nor has it helped his New York condos sell for more than other apartments in the city.
Trump buildings in Manhattan command prices similar to or lower than comparable towers, said Sofia Song, vice president of research at , which compiles real-estate listings. Bloomberg News; Getty Images file
