There is no doubt that Justin Bieber is everywhere.
From the latest Best Buy Super Bowl ad with Ozzy Osbourne to the film “Justin Bieber: Never Say Never” opening today to hit singles online, on the air and everywhere else, fans have elevated the mop-topped Canadian to dizzying heights of stardom.
Now, he’s about to come back to Earth: Mad magazine’s longtime public face, Alfred E. Neuman — with his big ears and goofy grin — sports a Bieberesque bowl of hair on the cover of the Feb. 16 issue. The headlines: “Justin Bieber: “HIS STUPID HAIR!” “HIS DUMB BOOK!” “HIS TERRIBLE MOVIE!” “HIS AWFUL MUSIC!”
Bieber has already been on the cover of Vanity Fair, certainly no easy accomplishment.
“That was probably the highlight of his career and being on the cover of Mad is the lowlight,” John Ficarra, editor in chief of Mad, said with a laugh and, just maybe, a snort.
But it may also be another step in the singer’s saturation of all things media.
Ficarra said it made sense to put the 16-year-old singer on the cover of issue No. 508 and then playfully mock and satirize him within the pages, too.
“We like to do what we call Zeitgeist covers. When we found that his movie was debuting just about the same time we would be coming with the issue,” it all fell into place, Ficarra said. “We knew he’d be all over the place.”
The issue is bound to be a best seller with Bieber on the cover, Ficarra said.
“He’ll hate it and buy every copy,” he said, “and it will be a sellout.” Or, conversely, Bieber won’t even notice, and, “We’ll probably sell three copies of the issue.”
Regardless, Ficarra said the magazine, published by DC Comics, is ready for the onslaught of reaction from Bieber’s so-named Beliebers — the fans who buy his CDs, download his singles and scream with joy at his every appearance.
“Every time we put one of these young teen stars on the covers — this goes back to New Kids on the Block — we do get a ton of mail from prepubescent girls,” he said. “The weird thing is I happened to be looking through old issues, and we did a piece on Elvis, too.”
At the time, the magazine was inundated by letters from Elvis fans decrying the satire. “So that must be hard-wired into the DNA of prepubescent girls. When somebody attacks, they do the same,” he said.
As for Bieber’s reaction to the cover, he did not immediately answer e-mail requests from The Associated Press for comment.
The move to have a Bieber cover is part of Mad’s efforts to remain contemporary in a rapidly changing world where humor and satire abound on YouTube, the Onion, “The Daily Show With Jon Stewart” and elsewhere. Ficarra has been editor-in-chief since 1984.
“Certainly the humor has been ramped up as society has been ramped up. Mad just reflects the signs of the times,” he said.
