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Two models display the new Sony 3D head mount display (HMD) "HMZ-T1", equipped with two 0.7-inch sized OLED displays (1280 x 720-pixel)  and 5.1ch dynamic audio headphone used to show 750-inch virtual 3D movies, during an unveiling ceremony in Tokyo on August 31, 2011. Sony will put it on the market on November 11.  AFP PHOTO / Yoshikazu TSUNO
Two models display the new Sony 3D head mount display (HMD) “HMZ-T1”, equipped with two 0.7-inch sized OLED displays (1280 x 720-pixel) and 5.1ch dynamic audio headphone used to show 750-inch virtual 3D movies, during an unveiling ceremony in Tokyo on August 31, 2011. Sony will put it on the market on November 11. AFP PHOTO / Yoshikazu TSUNO
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Getting your player ready...

TOKYO — The Sony Corp. says it will start selling a head-mounted display that provides a 3-D theater of music videos, movies and games, targeting people who prefer solitary entertainment rather than sitting in front of a TV with family or friends.

Sony said Wednesday that the $800″HMZ personal 3-D viewer” is set to go on sale Nov. 11 in Japan and is planned for the U.S. and Europe, perhaps in time for Christmas, although dates have not yet been set.

Resembling a futuristic visor, HMZ, which stands for “head-mounted display,” is worn like chunky goggles and earphones in one. The footage before the viewer — a music video of a Japanese singer in the demonstration for reporters in Tokyo — is crystal- clear and feels like peering into a dollhouse in which a real-life tiny singer is moving.

It seems unlikely that most people — or even technology enthusiasts — will want to buy a product that involves sitting alone and wearing a little helmet. The HMZ might not be Sony’s long-awaited answer to Apple’s iPod or iPad but just another quirky device packed with cutting-edge technology that is headed for a limited niche following.

The Associated Press

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