Avid golfer, singer and movie star Justin Timberlake collaborated with Denver-based ad agency Factory Design Labs to create a new Callaway Golf campaign that tees off this weekend.
Callaway named the Denver firm its agency of record in June, parting company with San Francisco-based Eleven, which previously handled the lucrative account for four years.
Timberlake, Callaway’s creative director, advised FDL on the campaign that’s supposed to help the golf equipment maker appeal to a younger audience, according to a Wall Street Journal story.
“We wanted to make a statement that was more rock ‘n’ roll,” Timberlake told the WSJ.
The new campaign, coinciding with the the Farmers Insurance Open, that begins Thursday at Torrey Pines in San Diego, features golf pros including Annika Sorenstam and Phil Mickelson using Callaway clubs to perform outrageous feats on the Las Vegas strip.
In one spot, Sorenstam belts balls from rooftop to rooftop along the Vegas strip. She travels from “hole to hole” in a helicopter instead of a golf cart.
Factory Design Labs’ client list includes Audi, Oakley, Vans, The North Face, Revo and Aspen.
Penny Parker: 303-954-5224 or pparker@denverpost.com; follow her at .
