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LOS ANGELES —
Fiat returned to the American auto market a year ago with great expectations but is only now starting to shift into gear.
The Italian car brand, which fled the U.S. almost three decades ago after developing a reputation for subpar quality, is filling gaps in urban regions where sales of its fashionable Fiat 500 sedan would expect a good reception.
It has built its dealership network to 142 franchises and expects to have 200 by the end of the year.
“It is a sporty drive and has a nice upmarket European interior. It fills a nice niche,” said Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book. Los Angeles Times
