is a lot of things, but what he’s the most talented at is grabbing attention. The rapper knows a thing or two about marketing his product/image and Friday night he was at it again with a new, global stunt. West projected his new video, “New Slaves,” onto 66 buildings in cities around the world on Friday, The video, a taste of his upcoming album, is a black and white image of West delivering some sharp lyrics.
West is also the musical gust on Saturday Night Live tonight where he will likely perform material from .
Watch the new Kanye West video below, which was projected on the Royal Ontario Museum in Toronto.
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Julio Enriquez is a Denver writer and photographer, editor of the blog and a regular contributor to Reverb.
