Safety first (Denver Post file)
Tickets made available to the general public for the Great American Beer Festival vanished in a flash for the third consecutive year, with most tickets for the 2014 edition being snatched up and tossed into online sales queues just a few minutes in and the official “sell out” declared 32 minutes after sales began at 10 a.m. MT.
Tickets disappeared in less than 20 minutes last year, and in about 45 minutes two years ago, according to the Brewers Association, which stages the annual celebration of hops and malt at the Colorado Convention Center in Denver.
Both the BA and Ticketmaster have underscored their efforts to thwart scalpers, but lots of beer fans on social media weren’t believers. As usual, scores of tickets at inflated prices immediately flooded StubHub and Craigslist.
We’ll update this post with more info and background on Great American Beer Festival 2014.
