Getting your player ready...
NEW YORK — Starbucks is planning to test smaller, express stores early next year in New York City, part of an effort by the world’s biggest coffee-shop chain to try different formats.
The cafes will have a limited selection of drinks and food, the company said Friday. Starbucks is trying to boost sales by appealing to Americans who are in a hurry. About 40 percent of U.S. company-operated locations have a drive-through window. Those sites have higher sales growth than non-drive-through units, it said.
“Customers are interested in both accessibility to the brand as well as speed and convenience,” Cliff Burrows, president of Starbucks’ Americas region, said in the statement.
