The Denver Post on Tuesday reported a strong increase in readership of its digital replica editions and a decrease in total circulation of the newspaper over the past six months.
Unique visitors to the digital replica edition increased 39 percent, and page views rose by 14 percent through September, compared with the previous six-month period.
The Post’s digital replica edition — an exact electronic replication of the printed newspaper — is provided to all subscribers under the All Access subscription plan. That edition now averages 12 million page views per month and more than 67,000 monthly unique visitors, according to a detailed analysis filed by The Post with the Alliance for Audited Media.
“It’s an exciting time to be a Denver Post subscriber,” Denver Post publisher and CEO Mac Tully said in a statement. “Our All Access program allows any print subscriber not only access to our digital replica edition, but also unmetered access to and our mobile sites, plus all of our news apps. Wherever people take their electronic devices, they’re taking today’s Denver Post with them.”
According to the most recent Denver Scarborough Report, The Post’s print and digital replica edition monthly readership in the Denver market is more than 1.4 million adults. Combined with ‘s 6.6 million monthly unique visitors, The Post has a total monthly audience of 8 million.
Total circulation of The Sunday Denver Post, which includes printed newspapers and people accessing digital versions, was 573,542, a decline of 6 percent from the previous six-month period, according to the Alliance for Audited Media Snapshot report.
Total daily circulation was 351,240, down 10 percent from the previous reporting period.
The network of all Denver Post websites, which includes and , had 8.2 million monthly unique visitors accessing more than 60.6 million pages in September, according to Adobe Analytics (Omniture), Spreed and Rumble.
In the social media marketplace, The Post’s Twitter followers now number more than 1 million. Over the past six months, Twitter followers increased 22 percent and Facebook fans rose by 24 percent. As of September, The Post had 1,066,841 combined followers on Twitter and 503,699 combined fans on Facebook.
