Ben Parsons, CEO of Infinite Monkey Theorem, is having barrels of fun bucking the winery culture by rolling out cans — yes, cans — of vino. Photo from 2013. (Hyoung Chang, The Denver Post)
ٱԱ’s will open one of Austin’s first urban wineries next spring with plans to grow Austin’s urban winery scene.
From his humble start in an alley off Santa Fe Drive, IMT founder Ben Parsons has led an oenological revolution in wine-making, pressing an array of wines available in kegs, cans and traditional bottles. Parsons fueled an explosion of urban wineries across the Front Range, which has as the state’s top producing wine region.
Parsons now is taking his canned-and-kegged wine model to Texas, opening a winery in a 6,000 sqaure-foot former mechanics workshop. The space will include a tasting room and an IMT kegging facility. Parsons’ push to make wine more accessible to the masses – not the sole domain of fancy-glass sippers – has made him . His Iron Monkey Kegging is tracking toward becoming a national leader in kegged vino, offering kegging services for wineries across the country. The Texas facility, which like the Denver winery will use locally harvested grapes, will grow IMT’s national presence in the nascent wine kegging industry.
“Our no-pretense, no-vineyard approach bringing wines to the masses will appeal to the counter-culture of this city. The Infinite Monkey Theorem will definitely play its role to help Austin Weird,” said Parsons in a statement. “We’ve had many opportunities and considered a number locations nationwide for our next urban winery. Texas is another exciting emerging wine region and we see a lot of potential for The Infinite Monkey Theorem to play an innovative role in its growth.”
