NEW YORK — The SiriusXM satellite radio network is launching a channel inspired by topical comics such as Jon Stewart, Stephen Colbert and Bill Maher that seeks to attract younger listeners by bringing an entertaining twist to politics and policy discussions.
SiriusXM Insight is scheduled to begin operating Monday, replacing the current channel SiriusXM Public Radio.
“We’re going to look at issues in a slightly edgier, more youthful way than traditional public radio has done in the past,” said Scott Greenstein, president and chief content officer at SiriusXM.
Insight is the brainchild of current Sirius host Pete Dominick, who used to warm up the audience at “The Colbert Report.” Dominick will host a three-hour morning show. Comic John Fugelsang will have a weekday afternoon show, and Muslim-American comedian Dean Obeidallah will be featured once a week.
