Denver is tied with Boston as the top market in the country when it comes to people using digital devices to stay current with local news and information. Nielsen finds this new category of “local digerati,” those who use digital apps and social media to get local news, accounts for 15 percent of adults over 18 locally. (By comparison, in Los Angeles only 9 percent local adults use digital devices to get local news.)
A heads-up to advertisers: this category tends to skew young, female, high income, employed and educated. And these folks are inclined to view broadcast TV and newspaper websites.
will be released Jan. 21 with these and other insights into changing viewer habits.
Denver is fifth among the US top TV markets when it comes to subscription video on demand (Netflix, Amazon, Hulu Plus), behind Washington, D.C., San Francisco, Seattle and Portland.
In Denver, the average time per day spent viewing live TV is 3 hours, 28 minutes. The average time spent time shifting, that is, watching via DVR, is 41 minutes a day. The average time spent watching “over the top” or streaming via internet, is 10 minutes per day.
Nielsen says Denver is among the top markets for growth in smart-phone ownership (+14 percent in the past year), with an even higher rate of growth among Hispanics.
