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Tamara Chuang of The Denver Post.
PUBLISHED: | UPDATED:
Getting your player ready...




As one of the more unique entrepreneurial events to launch in years, has a lofty goal to challenge 10 experienced leaders to tackle 10 major health crises differently — and hopefully come up with a viable company in 10 days. The idea even gained .

Monday’s “” event at the McNichols Civic Center Building was to be the first time the public would hear about the 10 problems and 10 CEOs. But if you didn’t get a ticket, we’ve got the list.

So… drum roll please:

The 10 Wicked Health Problems are:

“£ Alzheimer’s


“£ Childhood Obesity


“£ Patient Engagement


“£ Antibiotic Resistance


“£ End of Life Care


“£ Pandemic Weapons and Bioterrorism


“£ Patient and Data Matching


“£ Health Guide Maps


“£ Health Data


“£ Patient Mobility and Independence

10.10.10 said in an earlier interview that he will consider this a success if at least two problems are turned into marketable companies.

Higley and hundreds of volunteers put in countless hours to give the CEOs a head start. The problems were vetted for potential financial success and suitability for a startup. Each has financial support and a team of experts, ready to advise the entrepreneurs.

Each CEO can pick one problem — and multiple CEOs can pick the same one. That’s why the event should be pretty interesting because the “problem advocates” who are pitching the problem need to convince at least one CEO to pick their problem.

“There’s a risk that no one will choose our problem,” said , vice president of philanthropy at the Colorado Health Foundation, in an earlier interview.

Her organization submitted 15 problems. One — childhood obesity — was picked. Dunkin plans a 6-minute pitch this afternoon.

“There’s a risk that no one will choose any problem, ” she said. “But it’s a huge opportunity that we will get a solution nobody has thought about before.”

The other reveal is who the CEO and entrepreneurs are. We’ve got that too:

The 10 entrepreneurs are:

“£ Frank Ricotta, Denver, Colorado


Frank is managing partner of BurstIQ and a former CTO and CEO of multiple companies.

“£ Maurice Herbelin, Sacramento, California


Maurice, an MBA and medical doctor, was a UnitedHealth Group medical director.

“£ Joy Randels, Bradenton, Florida


Joy is the founder and CEO of New Market Partner, a technology company accelerator.

“£ Monique Giggy, Palo Alto, California


Monique is the co-founder and president of the mobile golf app and was an advisor to Women’s Startup Lab.

“£ Zackary Lewis, Denver, Colorado


Zackary, a former Marine, founded Liquid Compass, a radio streaming company.

“£ Lizelle van Vuuren, Denver, Colorado


Lizelle is the founder and CEO of startup marketing company Effectively as well as the founder of the organization .

“£ Craig Misrach, San Diego, California


Craig was the founder and CEO of medical device company .

“£ Kelly O’Neill Dwight, Denver, Colorado


Kelly is the president and principal consultant of KMD Consulting Services, which focuses on new businesses.

“£ Cheryl Kellond, Boulder, Colorado


Cheryl is the co-founder and CEO of , a sports watch company.

“£ Lincoln Powers, Billings, Montana


Lincoln was founder, CEO and chief data architect of Rocky Mountain Technology Group.

Higley, a local entrepreneur/lawyer/musician, came up with the idea three years. He hopes to turn it into an event that occurs multiple times a year in different cities around the world. Health was chosen as the initial theme, but Higley hopes to also tackle wicked problems in food, water, energy and learning.

The CEO/entrepreneurs return next Thursday, Feb. 26, to present their ideas and findings. As of this writing, there are only.

Earlier:, Feb. 15, 2015

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