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LINCOLN, Calif. — The environmental battle over single-serve coffee pods is heating up.
Keurig Green Mountain says it now controls about a third of retail sales in the U.S. coffee market. But environmentalists and coffee-making rivals are calling Keurig out for the tough-to-recycle plastic pods used for single-serve coffee.
The company introduced a new coffee maker last year that allowed only its pods.
M
ore than a dozen rivals have sued over what they claim is Keurig’s unfair efforts to shut out rival pods.
Keurig says the fight boils down to how to make the best cup of coffee. The company has pledged to come up with a fully recyclable pod of its own by 2020.
