Move over, — the Bob Marley estate’s global cannabis brand poised to launch later this year. Now another famous weed-worshiping musician is throwing his hat into the aromatic arena.
let the cat out of the bag at the South by Southwest music festival to , and the country legend’s Willie’s Reserve is the latest celebrity marijuana brand to excite pot aficionados. And Nelson’s crew says the brand — which will operate from its own storefronts that look and feel like “the anti-Walmart,” according to spokesperson Michael Bowman — will launch in 420-friendly states in 2016.
“In the next calendar year that there will be movement,” Bowman told The Daily Beast. “As you can imagine, itap not a problem in states like Colorado, Washington, Alaska … There’s a pretty clear path on where retail can go.”
So what will Willie’s Reserve look and feel and smoke like? And is Nelson running the brand — or is it a family outing, somewhat similar to the late Marley’s brand?
“He wants it to be something thatap reflective of his passion,” Bowman said in the interview. “Ultimately, itap his. But it was developed by his family, and their focus on environmental and social issues, and in particular this crazy war on drugs, and trying to be a bright light amongst this trail as we’re trying to extract ourselves from the goo of prohibition.
“Really he wants it, at the end of the day, to envelop what his personal morals and convictions are. So from the store itself to how they’ll work with suppliers and how things are operated, itap going to be very reflective of Willie’s life.”
